Wanna be a Mitchum Man?

While in Boston last week, I happened into an Irish Pub/Disco (that's the only way I can describe it) called Hennessey's. It was in the Faneuil Hall area of downtown. Upon feeling the effects of a couple of pints of Sam Adams, I made my way to the restroom. Entering, I was immediately confronted with an advertisement posted on the wall for a brand of deodorant called "Mitchum." How disappointed I was when I was finished with my business - apparently, I was not a Mitchum Man. How did I know this? The ad read, "If you have ever urinated for 60 seconds without stopping, you're a Mitchum Man." Damn.